The Amazing Flight of Little Ray
December 2018 by V. R. Duin


Little Ray tried again and again on that day.
Just when it seemed there was no way
For him to stay very long in the air,
He disappeared from sight up there!
(“The Amazing Flight of Little Ray”)

Writer perseverance with HTML and CSS enables writers to build professional book writing websites.

Writer perseverance brings books to completion. To build professional book writing websites, blogs and social media accounts is a further test. Determined writers acquire tech skills to thrive in the digital age.

Tech is a critical rung in a writer's climb to publishing success. Writers have literacy to research, study and develop necessary tech understandings. They are the best source of content for their own promotions.

Few people are interested in books. Attention has turned to the latest developments in technology. Writers must harness technology to compete for attention. HTML and CSS are the next step in publishing professionalism.

Hard-sell tactics kill careers. Trying to hawk books does not work. Augmented reality, virtual reality, voice commands and mobile or wearable devices drive today's audience for creative work.

Longevity of effort lends credibility. Most writers work alone and quietly. People, things and actions must evolve and mature to earn respect. Development of a content marketing strategy is not instant or immediate.

Rankings of this writer's sites soared above the competition. Content carried keywords to the first page of the Google Web Search Engine owned by Google Inc. These successes came without paid advertising.

Everyone is vying for attention. Writing imaginations can creatively apply trending technology to marketing. Writers can be nimble and quick in the delivery of quality content.

Do-It-Yourself Book Promotion is centered around a website. Tech literacy is an expansion of a writer's already advanced skills with human language. Writers are natural builders of professional book writing websites.

HTML and CSS set online standards. HTML is widely used in other web writing applications encountered in book marketing and promotional activities. It forms online book selling sites, catalogs and detail pages.

Writer perseverance with HTML and CSS is needed to build professional book writing websites. This technology is compatible with the POD industry and with traditional publishing.

Writers are expected by every type of publishing house to participate in promotional and marketing efforts. To earn the attention, writers must be tech-savvy. Cheap, paperless productions may not work for long.

Writing must extend to trending technology. Publishing, writing marketing and promotion require automation and optimization techniques. It is costly to hire talents to design and regularly update computerized systems.

Readers continue to evolve. Reading is pivoting away from books. Audio-book listening, e-books, interactive and online resources seem to be on the increase. HTML guides browsers and potential purchasers to data.

Staleness hurts website rankings. Without regular content revisions, websites cease to receive visits and referral traffic from major search engines. These sites remain absent from surfers' screens.