The Goopy Ghost at St. Patrick's Day
January 2019 by V. R. Duin


The ghost became bright, coin-sized rounds
Beneath which some rocks added pounds.
Some gold-colored spray
Improved their display.
Just wait 'til those thieves come around!
(“The Goopy Ghost at St. Patrick's Day”)

Writers can and should exit the sandbox trap of comfortable conformity by analyzing Web traffic with keywords, social shares and ping-backs to improve Web content and increase online traffic.

Writers gain knowledge from analytics. The details about the audience help administrators improve Web content and increase Web traffic. Many of these tools are free of charge. A good place to start is Google Analytics.

Technology puts power to tackle Web writing and marketing in writers' hands. Technology offers speed, automation and adaptability. Quick online feedback helps writers select content for use in websites and across social media networks.

Analytic tools provide visitor demographics. Computers are programmed to give exact traffic counts and show on which pages traffic enters and exits. They show how long traffic lingers and whether visitors are new or returning. Session duration gives important clues about engagement.

To resist change is to become a dinosaur. Writers need courage to make new ideas happen. It may be necessary to write what readers want, rather than what the writer prefers. Writers may have to stop beloved fiction writing and switch to nonfiction. The implications of change are far-reaching.

Analytics show what content engages readers. Information is needed to create the next great thing that provokes action and maintains attention. To leave the danger zone of stiff, old inertia, writers must identify and explore breaking opportunities online.

Technology rewards diligence and empowers awareness. It may be necessary to learn new things to move ahead. Few writers are aware of the opportunities in analytics to show what works where, for whom and why. Armed with information, writers can produce specifically targeted content.

The sandbox trap is manual. Machines find missing markup tags and check links and spelling far more quickly and efficiently than human proofreaders. It is difficult for writers to proofread their own work. Writers exit the sandbox by experimenting with performance enhancement.

Writers should not get stuck without analytic tools. By using Web analytic tools, administrators can learn about browser compatibility problems and other obstacles to navigation. Book market saturation pushes writers to narrow their strategies to drive book sales, marketing and promotion.

The sandbox is full of weathered material. The goal of analyzing Web traffic is to monitor and improve the quality of Web content. Available metrics give writers information that helps organize online platforms for target audiences.

Keywords, social shares, ping-backs and other online metrics help writers determine what is not working. The suggestions may lead to alternatives that may provide escape from the sandbox trap of look-alike components. New branding ideas may come from places never imagined.

Writers must have a real understanding of the value of the reports created. Audience analytics can be acquired gradually from digital or print resources. Exploring one aspect of technology each day can advance writing careers. Techniques to improve Web content are cemented with practice.

Everything from Advertising to Zoom is done digitally and online. Tech evolves daily, leaving digital tantrums in its wake. High fliers make crash landings overnight. Nobody can be certain about coming changes in the digital revolution. Almost everyone will be affected by them.

Learning can be done online. However, for early training, it is helpful to have an instructor. Specific stumbling blocks to tend to be insufficiently addressed through online help centers. Advanced techniques can be furthered through online blogs and articles.

Analyzing Web Traffic

  • leaving the sandbox trap V. R. Duin says:

    As shopping moves online, writers leave the sandbox trap of safe little books through the determined use of technology.

  • Improve Web Content V. R. Duin says:

    Web content is not read like a book. Surfers scan from page to page without regard for beginning or end. They only read what interests them.

    • Analyzing Web trafficV. R. Duin says says:

      Keywords, social shares, ping-backs help analyze Web traffic and provide quick feedback on sales, marketing and promotional content.