The Goopy Ghost at St. Patrick's Day
January 2019 by V. R. Duin


The ghost became bright, coin-sized rounds
Beneath which some rocks added pounds.
Some gold-colored spray
Improved their display.
Just wait 'til those thieves come around!
(“The Goopy Ghost at St. Patrick's Day”)

Writers can and should exit the sandbox trap of comfortable conformity by analyzing Web traffic with keywords, social shares and ping-backs to improve Web content and increase online traffic.

By analyzing Web traffic, keywords, social shares, ping-backs, conversion rates, bounce rates, landing pages, exit pages and other metrics, writers gain knowledge. Solid analytics can be used to learn details about the audience to help administrators improve Web content and increase Web traffic. Quick online feedback can help writers improve their content for use in websites and across social media networks. Technology puts the power to tackle Web writing and marketing in writers' hands. Technology offers speed, automation and adaptability. It helps book writers learn to improve Web content for Web surfers in search of the next great thing. By using Web analytic tools, administrators can learn about browser compatibility problems and other obstacles to navigation. Promising writers can and should exit the safety of the sandbox trap with the creative use of technology.

Writers must use imagination to come up with far out, new ideas to improve Web content and escape the stiff, old sandbox trap of inertia. While analyzing Web traffic, writers can identify and explore new and breaking opportunities online. Analytic tools show which pages and what information are attracting and maintaining traffic. Analytics help writers understand what is trending. To resist change is to become a dinosaur. However, writers need courage to make new ideas happen. Analytics show what content is engaging for today's readers. It may be necessary to write what readers want, rather than what the writer prefers. Writers may have to stop beloved fiction writing and switch to nonfiction. It may be necessary to learn new things to move ahead. Leaving the danger zone may require an ability to write in markup languages, like HTML.

By analyzing Web traffic, writers learn how to improve Web content and leave the sandbox trap of stale, safe content. It is very crowded in that comfortable, safety zone. Website visitor information helps writers monitor site development and learn what is driving traffic. Few writers are aware of these opportunities in analytics. Technology rewards diligence and empowers awareness. Writers should not get stuck without analytic tools. Computers are programmed to give precise traffic counts and show on which pages traffic enters and exits a website. Analytics show how long traffic lingers on a Web page and whether these are new or returning visitors. Analytic tools can provide demographics about website visitors. Analytics are important to ongoing website improvement. Many of these tools are offered free of charge. A good place to start is with Google Analytics.

The sandbox trap is manual. Machines can find missing markup tags and check links and spelling far more quickly and efficiently than human proofreaders. It is very difficult for writers to proofread their own work. Online tools are available for analyzing Web traffic to improve Web content on every platform. Writers exit the crowded sandbox trap by testing and experimenting with performance suggestions. The goal is to improve the quality of Web content. Analyzing keywords, social shares, ping-backs and other readily available metrics for Web traffic can help writers narrow their strategies for the website design that drives book sales, marketing and promotion. Writers learn what works where, for whom and why. Armed with this information, website improvement is facilitated. Promising writers can provide specifically targeted information to their audience.

The sandbox trap is full of weathered material. Book market saturation pushes writers to start analyzing Web traffic to improve Web content through technological innovations. Successful competitors analyze Web traffic and use the resulting information to improve content for all online platforms. Important clues about user engagement are uncovered by their session durations. Keywords, social shares, ping-backs and other online metrics help writers determine what is not working. The suggestions may lead to alternatives that may provide escape from the sandbox trap of look-alike components. Ideas come from places never imagined. Successful site administrators creatively divide separate subjects into separate pages on one website. The use of separate blog and website addresses divides traffic flow. The content must be interesting and regularly updated. Promising writers do not benefit when traffic clicks away, closes the page or stops navigating. The approach to book sales and promotion must be surreptitious, and subtle. Writers must remain aware of the changing needs of their market.

Few writers are able to exit the sandbox trap by gradually acquiring advanced analytical skills. Writers must have a real understanding of the value of the reports created by analyzing Web traffic. The goal is to provoke action and maintain attention. Audience analytics can be acquired gradually from digital or print resources. Informed judgments about user engagement can advance writing careers. Publishing is a high-tech business. Gone are the days of pen and paper. Everything from Advertising to Zoom is done digitally and online. Techniques to develop solid Web strategies and improve Web content are cemented with practice. Those who are not learning technology, are getting left behind. It seems to evolve daily, leaving digital tantrums in its wake. The implications of changes in technology are far-reaching. High fliers can make crash landings overnight. Nobody can be certain about the next changes in the digital revolution. However, almost everyone will be affected by them.

Analyzing Web traffic and exploring one necessary aspect of technology to improve Web content each day will help promising writers exit the sandbox trap. Learning can be done online. However, for early training, it is helpful to have an instructor. Specific stumbling blocks to tend to be insufficiently addressed through online help centers. Advanced techniques can be furthered through online blogs and articles.

Analyzing Web Traffic

  • leaving the sandbox trap V. R. Duin says:

    As shopping moves online, writers leave the sandbox trap of safe little books through the determined use of technology.

  • Improve Web Content V. R. Duin says:

    Web content is not read like a book. Surfers scan from page to page without regard for beginning or end. They only read what interests them.

    • Analyzing Web trafficV. R. Duin says says:

      Keywords, social shares, ping-backs help analyze Web traffic and provide quick feedback on sales, marketing and promotional content.