The Goopy Ghost at St. Patrick's Day
January 2018 by V. R. Duin


The ghost became bright, coin-sized rounds
Beneath which some rocks added pounds.
Some gold-colored spray
Improved their display.
Just wait 'til those thieves come around!
(“The Goopy Ghost at St. Patrick's Day”)

Writers can and should exit the sandbox trap of comfortable conformity by analyzing Web traffic with keywords, social shares and ping-backs to improve their Web content and online traffic.

By analyzing Web traffic, keywords, social shares, ping-backs and other metrics, writers gain knowledge they can use to improve Web content and increase their Web traffic. Quick online feedback can help writers improve their content for use in websites and across social media networks. Technology puts the power to tackle Web writing and marketing in writers' hands. Technology offers speed, automation and adaptability. It helps book writers learn to improve Web content for Web surfers in search of the next great thing. Promising writers can and should exit the safety of the sandbox trap with the creative use of technology.

Writers must use imagination to come up with far out, new ideas to improve Web content and escape the stiff, old sandbox trap of inertia. While analyzing Web traffic, writers can identify and explore new and breaking opportunities online. Analytics help writers understand what is trending. To resist change is to become a dinosaur. However, writers need courage to make new ideas happen. It may be necessary to write what readers want, rather than what the writer prefers. Writers may have to stop beloved fiction writing and switch to nonfiction. It may be necessary to learn new things to move ahead. Leaving the danger zone may require an ability to write in markup languages, like HTML.

By analyzing Web traffic, writers learn how to improve Web content and leave the sandbox trap of stale, safe content. It is very crowded in that comfortable, safety zone. Website visitor information helps writers monitor site development and learn what is driving traffic. Technology rewards diligence and empowers awareness. Writers should not get stuck without it. Computers are programmed to give precise traffic counts and show on which pages traffic enters and exits a website. Analytics show how long traffic lingers on a Web page and whether these are new or returning visitors. Analytic tools can provide demographics about website visitors. Analytics are important to ongoing website improvement. Many of these tools are offered free of charge.

The sandbox trap is manual. Machines can find missing markup tags and check links and spelling far more quickly and efficiently than people. Online tools are available for analyzing Web traffic to improve Web content on every platform. Writers exit the crowded sandbox trap by testing and experimenting with performance suggestions. The goal is to improve the quality of Web content. Analyzing keywords, social shares, ping-backs and other readily available metrics for Web traffic can help writers narrow their strategies for book selling and marketing. Writers learn what works where, for whom and why. Armed with this information, website improvement is facilitated.

The sandbox trap is full of weathered material. Book market saturation pushes writers to start analyzing Web traffic to improve Web content through technological innovations. Successful competitors analyze Web traffic and use the resulting information to improve content for all online platforms. Keywords, social shares, ping-backs and other online metrics help writers determine what is not working. The suggestions may lead to alternatives that may provide escape from the sandbox trap of look-alike components. Ideas come from places never imagined. They are surreptitious, and subtle. Writers must remain aware of the changing needs of their market.

Few writers are able to exit the sandbox trap without acquiring some advanced analytical skills. Writers must have a real understanding of the value of the reports created by analyzing Web traffic. This knowledge can be acquired gradually through digital or print resources and cemented with practice. Publishing is a high-tech business. Gone are the days of pen and paper. Everything from Advertising to Zoom is done digitally and online. Those who are not learning technology, are getting left behind. It seems to evolve daily, leaving digital tantrums in its wake. The implications of changes in technology are far-reaching. High fliers can make crash landings overnight. Nobody can be certain about the next changes in the digital revolution. However, almost everyone will be affected by them.

Analyzing Web traffic and exploring one necessary aspect of technology to improve Web content each day will help advance writing careers. Learning can be done online. However, it is helpful to have an instructor. Specific stumbling blocks tend to be insufficiently addressed through online help centers.

Analyzing Web Traffic

  • leaving the sandbox trap V. R. Duin says:

    As shopping moves online, writers leave the sandbox trap of safe little books through the determined use of technology.

  • Improve Web Content V. R. Duin says:

    Web content is not read like a book. Surfers scan from page to page without regard for beginning or end. They only read what interests them.

    • Analyzing Web trafficV. R. Duin says says:

      Keywords, social shares, ping-backs help analyze Web traffic and provide quick feedback on sales, marketing and promotional content.