October 2018 by V. R. Duin

PUBLISHING CHANGE
OPPORTUNITIES OR PITFALLS?

Whether you are writing novels, writing nonfiction or writing books for children, you are part of a changing industry. Publishing change is transforming every aspect of writing. The exciting culture of change broadens and narrows our range. We have gone from sticks and stones to “selfie” sticks and drones.


Automatic processes are enhancing or replacing manual operations. Novels, nonfiction and books for children have gone online. Tech combines audio and visual to make reading more palatable to modern readers. Lengthy writings are “out”. Brief text with dynamic visual or audio stimulus are “in”.


Technology opens a great, new world for writers who know how to use it. For those who are writing novels, writing nonfiction or writing books for children, technology can be an ally in the sale of those books. It is important to understand How Technology Changed the Relationship between Writers and Readers.


Today's tech-savvy readers learn about books and other creative works online. Search engines direct traffic to videos, pod casts, websites, blogs, e-books, articles and social media for specific information. Brick and mortar bookstores and libraries are becoming relics of the past. Readers can buy or borrow reading materials online.


V. R. Duin has a 20-year history of writing novels, writing nonfiction and writing books for children. Her experience with publishing is reflected throughout this website. The goal is to help colleagues, promote, market and sell their books in the digital age.


Some readers prefer e-books. The quality is less likely to deteriorate with each reading. Others prefer the peaceful print experience. A relief from the eye strain of screen time may be beneficial. V. R. Duin's first publishing experience in 1996 was before the POD revolution.


V. R. Duin entered the publishing world with a children's story. It was printed offset with an ISBN and registered copyright. The first printing sold out, with 1,500 books going to a charitable event. It was set aside for text revisions, professional illustrations and a standard layout. It remains on the sidelines.


Developing a platform now has priority. While in the lineup of pending titles, publishing and book buying changed. Information made available electronically reaches readers faster and more efficiently than material presented in may other formats.


Pre-POD, new writers were a novelty. Readers would take a chance on independent titles. Prestige on social media or the big screen now drives readership. Unknown writers often have to give their books away. This may not get them read.


The days of sending articles or manuscripts “over the transom” are gone. Publishers no longer take a chance on unknown names lacking in rank and recognition. They rarely accept unsolicited work. Literary agents are equally unlikely to review an introducing query letter.


Meaningful credits and credentials may weigh in a writer's favor. All is lost when queries are submitted to literary agents representing works of another genre or scope. Writers have a lot of work to do to find the right niche.


The “same old, same old” is boring. Change occurs on an accelerated basis with advances in technology and in years. People are accustomed to rapid and constant upgrades of devices and applications. Things, places and activities seem stale and obsolete unless they are evolving.


Experts in the marketing departments of big publishing houses have been laid off. Writers must prove they can do this work. The ability to write a book means less at a time when everyone is writing one. It is important to innovate. Would the plot fit into a greeting card or work in installments?


Dynamic change attracts attention and use. People want to remain a part of changing trends. Change creates forward thinkers. Extra work must be done by a writer to learn how to generate book club style discussion about written productions. Old titles are brought back in vibrant new form.


Trends change, making it a constant battle to stay at the top. Celebrity writers generally have a crew of directors, producers, copywriters, editors and tech specialists. Few self-published writers earn enough from sales to pay collaborators.


Technology is all the rage. Information and knowledge aligned with the interest in technology are more welcome than information about books. Writers must be tech-savvy to be seen. Online interaction seems to work best when it actively connects people and keeps them involved.


Publishing change has touched every aspect of writing. A lifelong dedication to change takes a homespun direction in this writer's first video production. V. R. Duin studied animation, website design and image-editing software to further her writing career.


“Change” is a silent tribute. Unlike most of her videos, sound will not be added to this video. Mascots traveled through many of the changes. Publishing has no time or space constraints. Anything is possible in an industry of changing opinions, feelings, emotions and tastes.

V. R. Duin is the pen name of Terry Verduin. Her videos may be found on her YouTube channel under the latter name.

The words of the video are: “Gitty-Up! Horses get retired. Change does not leave us. Let's climb on and ride. Change is Super-Wired”! (35 seconds)


MOVING ON WITH CHANGE

Change Affects all Genres of Writing

  • writing novels V. R. Duin asks:

    A few friends know that V. R. Duin was writing novels in the late 80s and early 90s, and that one of them spent one year under review at a large traditional publishing house.

  • writing books for children V. R. Duin asks:

    After the publisher rejected the novel, but kept the title for use on another book by another author, V. R. Duin began writing books for children.

    • writing nonfictionV. R. Duin asks:

      From fiction, V. R. Duin transferred her writing skills and her marketing, publish and tech experience into writing nonfiction articles and online guidance for colleagues.