As ocean-ward he fell, Little Ray could hear
the crowd on the beach begin to cheer.
Down and down Little Ray did drop.
He hit the water with a big KERPLOP!
(The Amazing Flight of Little Ray)
Learn why and how to build a writer mission marketing platform to help put socially responsible economic growth in publishing for the benefit of all.
Be flexible. Progress updates and revisions create sustainable reputation-building content and strategies for platforms. Socially-correct missions emphasize long-term planning over short-term results.
Have multiple missions. Writers become anchors for personal lifestyle. Stature solidifies through close teamwork among trusted resources. Branding within trusted circles helps offset suspicions in the data-privacy world.
Give back. People expect business to contribute to a greater whole. It is important to reduce impact on humanity and ecology. Leveraging partnerships amplifies reach and creates credibility within communities.
Go with the flow. Missions are not focused on self-interest or intended to stoke egos. They interrupt relentless profit-driven objectives of standard commerce. United forces make a splash by creating a sense of excellence.
Plan long-term. A community purpose may adjust over time. Ethical, green, social or other sustainable undertakings should mesh with the writer's personal vision. topics of literary, social media and Web emphasis.
Reciprocate. Consumers expect reciprocal commitment from businesses and services they patronize. They want more for their purchases. Brand loyalty may flourish in a zero-waste culture of environmental impact.
Have a wholesome purpose. An engaging and relentless pursuit of harmony and goodwill resonates in society. Solutions for issues forge influential and natural connections between participants and observers.
Hit the spot. Writers become fashions, trends, cultures or voices for the outside world. They brand themselves and their books in a content marketing effort of continuous image improvement. Reputations make or break careers.
Be patient. A mutually-supportive demographic does not grow overnight. Objectives rise and succeed with active outreach to relevant platforms. Missions evolve naturally from niches created with Writer Perseverance.
Stoke moods. Writers must convince potential collaborators to convert interest into action. Paradigm-shifting approaches evolve slowly. Tips from CMI may open doors for the development of respected opportunities.
Connect. Missions attract like-minded companies, organizations and individuals. Together, they partner in something bigger than themselves, their products, productions or services. The audience forms part of the team.
Build thought leadership. Writers, industry and society struggle against disengaged, unprepared and uniformed resistance. People are set in their ways and strong in their opinions. Foster the potential of persuasive change.
V. R. Duin's Missions: Book series and websites work together to raise falling literacy and numeracy, to enlighten colleagues about tech, show parents the good in fantasy and solve wildlife and environmental concerns.
Put Socially Responsible Economic Growth in Publishing
Make an Entrance. Social purpose defines the business management and risk avoidance behind many successful business concepts. Regular, systematic analysis preserves reputations in today's value-driven society.
Define a strategy. Work to benefit the publishing industry and all of society. A plan of action to achieve a goal also should help individual writers mitigate risks, build audiences and advance career goals.
Unite as a front. Partnerships, group efforts and team events expand and sustain critical social, environmental, climate, public health and safety causes. Participants may receive financial returns.
Impact the world. Socially responsible economic growth is considered important. Successful not-for-profit organizations, individuals and companies engage in ethical activities for the common good with funds collected.
Address global challenges. Find example in the United Nations Sustainable Development Goals. These include healthy living, disease eradication, climate action, education, responsible production and consumption.
Make green investments. Over the past few years, investor interest and activities have burgeoned in socially-conscious ETF holdings. Companies with clean, positive stewardship and ethical themes are improving lives.
Align with climate change. Wind power, renewable energy, reducing carbon emissions, fighting deforestation, and green tech are growth stories. Impact aligned with profits achieves a better and sustainable future for the world.
Support alternatives. Research ESG funds. Morningstar, Inc. data shows funds are leaving stock pickers, wealth-management products and actively managed assets for lower-cost, hygienic and passive investment options.
Use financial tech. Impact-investing apps are surging with expansive offerings. The millennial generation prioritizes such social and political investments as clean energy, gender equality and water conservation.
Reflect cultural shifts. Sustainable investments have moved beyond the elimination of weapons, tobacco products and fossil fuels from portfolios. Thematic investing trends include genomics and 5G technology.
Be socially accountable. Mutually-beneficial feedback enables writers to see their readers' needs more clearly. Missions stir passions and touch others more closely than traditional marketing endeavors.
Develop a universal cause. Writers can sustain readership with ongoing contributions to society. Positive momentum is generated by participation in socially-aligned causes, goals, interests and concerns.