The Amazing Flight of Little Ray displayed at 50% of viewport width
April 2019 by V. R. Duin


As ocean-ward he fell, Little Ray could hear
the crowd on the beach begin to cheer.
Down and down Little Ray did drop.
He hit the water with a big KERPLOP!
(The Amazing Flight of Little Ray)

Writer mission marketing for socially responsible economic growth should benefit the publishing industry and all of society. It also may help individual writers mitigate risks, build audiences and advance career goals.

A defining strategy connects writers to readers. Partnerships, group efforts and team events expand and sustain critical social, environmental, climate, public health and safety causes. Participants may receive financial returns.

Not-for-profit mission strategies impact the world. Socially responsible economic growth is considered important. Most successful individuals and companies engage in ethical activities for common good as well as for profit.

The United Nations Sustainable Development Goals address global challenges. Areas of interest include healthy living, disease eradication, climate action and education about responsible production and consumption.

Green investments are positive. Over the past few years, investor interest and activities have burgeoned in socially-conscious ETF holdings. Companies with clean stewardship and ethical themes are improving lives.

Climate change is a growth story. Wind power, renewable energy, reducing carbon emissions, fighting deforestation, and green tech are aligning impact with profits to achieve a better and more sustainable future for the world.

Morningstar, Inc. reports record inflows into ESG funds. Their data shows funds are moving from stock pickers, wealth-management products and actively managed assets to lower-cost, hygienic and passive alternatives.

Impact-investing apps are surging. The millennial generation prioritizes such social and political investments as clean energy, gender equality and water conservation. Financial-tech companies offer expansive offerings.

Thematic investing may reflect a cultural shift. Sustainable investments have moved beyond the elimination of weapons, tobacco products and fossil fuels from portfolios. New trends include genomics and 5G technology.

Community purpose drives long-term planning. A mission may adjust over time. Ethical, green, social or other sustainable undertakings should mesh with the writer's topics of literary, social media and Web emphasis.

Missions cannot encompass the sale of products or services. Consumers expect reciprocal commitment from businesses and services they patronize. Brand loyalty may flourish in a zero-waste culture of environmental impact.

Writers must have a wholesome purpose. An engaging and relentless pursuit of harmony and goodwill resonates in society. Solutions for issues forge influential and natural connections between participants and observers.

Writers become fashions, trends, cultures or voices for the outside world. They brand themselves and their books in a content marketing effort of continuous image improvement. Reputations make or break careers.

Responsible economic growth drives many successful business concepts. Social purpose defines business management and risk avoidance. Regular, systematic analysis preserves reputations in today's value-driven society.

Missions build thought leadership. Writers, industry and society struggle against disengaged, unprepared and uniformed resistance. V. R. Duin's Reading Rates mission aspires to raise falling literacy and numeracy.

Developing a mutually-supportive demographic does not happen overnight. Objectives rise and succeed with active outreach to relevant platforms. Missions evolve from niches created by Writer Perseverance.

Paradigm-shifting approaches evolve slowly. Writers must convince potential collaborators to convert interest into action. Tips from CMI may open doors for the development of respected opportunities.

The mission must be flexible. Progress updates and revisions create sustainable reputation-building content and strategies. Socially-correct missions emphasize long-term planning over short-term results.

Writers may become involved in multiple missions. Anchors for personal lifestyle solidify with close teamwork among trusted resources. Branding within trusted circles helps offset suspicions in the data-privacy world.

People expect business to give back. It is increasingly important for writers to reduce their impact on humanity and ecology. Leveraging partnerships amplifies reach and creates credibility within specific communities.

Missions are not focused on self-interest. They are not intended to stoke egos. They interrupt the relentless profit-driven objectives of standard commerce. United forces make a splash by creating a sense of excellence.

Social accountability is mutually beneficial. The feedback enables writers to see their readers' needs more clearly. Missions stir passions and touch others more closely than traditional marketing endeavors.

Missions connect writers. They attract like-minded companies, organizations and individuals to partner in something bigger than themselves, their products, productions or services. The audience forms the team.

Missions become a universal cause. Writers sustain readership with ongoing contributions to society. Positive momentum is generated by participation in socially-aligned causes, goals, interests and concerns.