The Goopy Ghost at St. Patrick's Day displayed at 50% of viewport width
May 2019 by V. R. Duin


The thieves quickly jumped up to start.
They'd load all that gold on their cart.
This was their first ghost.
They'd do their utmost
to prove there was good in their hearts.
(The Goopy Ghost at St. Patrick's Day)

Fix layout and loading problems to retain traffic and attract visitors to a book writer website with optimized text, image, audio and video content for Web navigability and Web security.

An early start helps resolve text, image, audio, video, layout and loading problems in a book writer website. Writers should begin design development during the self-publishing process, before marketing begins.

Small steps can be taken to create a thriving following over time. It can take a decade to identify a market niche and to build content. Pages with 2,000 words prevail in search responses to requests for information.

Sites should be launched before books are published and ready for sale. Administrators average two years to rise in rankings for topics of interest. They must learn how and what people are seeking to start building a base.

A writing platform should be a simple daily habit. Developing a regular, healthy social media and website or blog routine is important. Constancy helps ensure search-worthy content remains relevant to visitors over time.

Links and content must be monitored and updated. The Web is in constant flux. Sites disappear, change or navigate between servers. Broken links cause bad impressions, loading delays and repel humans and machines.

Few surfers wait longer than 2-3 seconds for a website to open. Nobody wants spinning cursors, frozen activities or the delays of shutting down and restarting a computer. Search engines cannot scan or index flawed sites.

Defective content or construction reflects poorly on a writer's work. Seemingly unsafe or intrusive content creates a high bounce rate for pages. Errors in grammar, spelling, design or coding trigger this site flight.

Free online website mobility tests check accessibility and navigability. Common obstructions compromising users of hand-held devices are: formats too wide for screens, clickable elements too close together and tiny print.

Visitors won't make leaps for a writer's benefit. It is easier to move to a less cumbersome site. Few individuals have the expertise, patience or time to install extra programs for audio, videos, PDFs or spreadsheets.

Visitors can turn off code and images. Alternative elements facilitate understanding in their absence or presence. Flaws in design compromise user experience and security with perceived or real risks of contamination.

Of over a billion sites, 90% may get no views. Videos help drive human and search engine traffic. Design should not present site visitors with loud noises, surprise content, pop-ups or auto-play videos.

An early website start aids in the development of a content marketing strategy. It takes planning to develop individual parts of an integrated campaign for release over time to a targeted audience with Time Constraints.

It can take months to resolve problems. Testing over time shows what content and formats serve visitors' needs. Sites must accommodate assisting devices for persons with special needs, such as the blind.

Errors and typos enter every stage of production. It is hard to proofread one's own writing. Nobody is likely to do this task for a writer. An arsenal of images and texts also takes exacting personal time to build.

Users' needs change. Mobile displays and voice query Web access already present technological problems for old sites. Virtual Reality three dimensional, computer-generated simulations may be the next challenge.