The Goopy Ghost at St. Patrick's Day negotiating loading problems involving stolen gold, displayed at 50% of viewport width.
May 2019 by V. R. Duin


The thieves quickly jumped up to start.
They'd load all that gold on their cart.
This was their first ghost.
They'd do their utmost
to prove there was good in their hearts.
(The Goopy Ghost at St. Patrick's Day)

Fix layout and loading problems and learn how to retain traffic and attract visitors in design of a book writer website with optimized content for navigability and security.

Ready to Ramble? An early start helps resolve text, image, audio, video, layout and loading problems in a book writer website. Design development should begin during the publishing process, before books go to market.

Working Order? Free website mobility tests check accessibility and navigability. Common obstructions for hand-held device users are: formats too wide for screens, clickable elements too close together and tiny print.

Wide Angle? It can take months to resolve problems. Periodic testing shows what content and formats best serve visitors. Sites must accommodate assisting devices for persons with special needs, such as the blind.

Focus Group? Small steps can be taken to create a thriving following over time. It can take a decade to identify a market niche and build content. Pages with 2,000 words prevail in search responses to requests for information.

Finest Hour? Administrators average two years to rise in rankings for topics of interest. They must learn how and what people are seeking, before they can build a base of relevant, trending content of value. The climb is doable.

Higher Ground? An early start helps in development of a content marketing strategy. It takes planning to develop individual parts of an integrated campaign for gradual release to a targeted audience with Time Constraints.

Design of a Book Writer Website

Tough Love? A writing platform must become a daily habit. Developing a regular, healthy social media and website or blog routine is important. Constancy helps ensure search-worthy content remains relevant to visitors.

Tide Effects? Links and content must be monitored and updated. The Web is in constant flux. Sites disappear, change or navigate between servers. Broken links cause bad impressions, loading delays and repel humans and machines.

Sales Spiels? Products may not live up to top-dollar advertising. SSL certificates must be authenticated to secure site connections. This mission causes paid renewals to appear expired, triggering browser malware alerts.

About Face? Few surfers wait more than 2-3 seconds for websites to open. Nobody wants spinning cursors, frozen activities or delays of shutting down and restarting computers. Search engines cannot scan or index flawed sites.

Errata? Errors and typos enter every stage of production. It is hard to proofread one's own writing. Nobody is likely to do this task for a writer. An arsenal of images and texts also takes exacting personal time to build.

Mirror Image? Defective content or construction reflects poorly on writers' work. Seemingly unsafe or intrusive content creates a high bounce rate for pages. Errors in grammar, spelling, design or coding trigger rapid site flight.

How to Retain Traffic and Attract Visitors

Free Range? Visitors won't make leaps for writers' benefit. It is easier to move to less cumbersome sites. Few individuals have the expertise, patience or time to install extra programs for audio, videos, PDFs or spreadsheets.

Forward Thinking? Visitors turn off code and images. Alternative elements facilitate understanding in their absence. Flaws in design compromise user experience and security with perceived or real risks of contamination.

Cut Above? Of over a billion sites, about 90% get no views. Videos help drive human and search engine traffic. Design should not present site visitors with loud noises, surprise content, pop-ups or auto-play invasions.

Short-lived? Impediments to success are everywhere. Host companies secretly apply opt-out monitoring programs to websites. These may cause mobility to crash, when responsive design no longer adjusts to fit screens.

Ready for the Yottabyte? Users' needs change. Mobile displays and voice query present new technological problems for old sites. Virtual Reality three dimensional, computer-generated simulations may be the next challenge.

Short Story? Content-building is an ongoing trial-and-error process. It makes a long story of forays into publishing, website design and Hollywood. The path is not always sweet on the way to good endings.