The Goopy Ghost at St. Patrick's Day
May 2019 by V. R. Duin


The thieves quickly jumped up to start.
They'd load all that gold on their cart.
This was their first ghost.
They'd do their utmost
To prove there was good in their hearts.
(“The Goopy Ghost at St. Patrick's Day”)

Fix layout and loading problems to retain traffic and attract visitors to a book writer website with optimized text, image, audio and video content for Web navigability and Web security.

An early start helps resolve text, image, audio, video, layout and loading problems in a book writer website. Writers should begin design development during the self-publishing process, before marketing begins.

Small steps can be taken to create a thriving following over time. It can take a decade to identify a market niche and to build content. Pages with 2,000 words prevail in search responses to requests for information.

It is best to launch a site before the book is published and ready for sale. Administrators average two years to build a base of support and visibility for a site. New websites garner few human or machine hits.

A writing platform should be a simple daily habit. Developing regular, healthy social media and website or blog routine is important. Constancy helps ensure navigability and security features remain present.

Links and content must be monitored and updated. The Web is in constant flux. Sites disappear or navigate between servers. Broken links cause bad first impressions, loading delays and repel human and machine traffic.

Few surfers wait longer than 2-3 seconds for a website to open. Nobody wants spinning cursors, frozen activities or the delays of closing down and restarting a computer. Search engines cannot scan or index flawed sites.

Defective content or construction reflects poorly on the writer's work. Content that seems unsafe or intrusive creates a high bounce rate for pages. Errors in grammar, spelling, design and coding also trigger flight.

Free online website mobility tests check accessibility and navigability. Common errors include formats too wide for screens, clickable elements too close together and tiny print. User experience is compromised.

Visitors won't make leaps for a writer's benefit. It is easier to move to a less cumbersome site. Few individuals have the expertise, patience or time to install extra programs for audio, videos, PDFs or spreadsheets.

Visitors can turn off code and images. Alternative elements can facilitate understanding irrespective of their absence or presence. Flaws in design compromise security with perceived or real risks of contamination.

With over a billion domains, many sites get no views. Videos can drive traffic and improve search operations. Design should not present visitors with loud noises, surprise content, pop-ups or auto-play videos.

It can take months to resolve problems. Testing shows what content and formats meet visitors' needs. Sites must accommodate assisting devices for persons with special needs, such as the blind.

Users' needs change over time. Mobile displays and voice queries are changing access to the Web. Modern changes present technological problems for old book writer sites that are not mobile or voice-ready.

An early start with a website aids in the development of a content marketing strategy. It takes planning to develop individual parts of an integrated campaign for release over time to a targeted audience.

Errors and typos enter every stage of production. It is hard to proofread one's own writing. Nobody is likely to do this task for a writer. An arsenal of images and texts also takes exacting personal time to build.