The Goopy Ghost at Valentine's Day
February 2018 by V. R. Duin


Cupid flew around the world
To find the perfect friend,
For Goopy, who was shy and kind —
And loyal to the end!
(“The Goopy Ghost at Valentine's Day”)

Tech-savvy writers should learn markup language for websites to get paid to write as freelance Web writers and to make writing pay in the development of websites and blogs that attract attention to their own brands.

Reading has moved online. Unless book writers also move online, their gross annual average incomes likely will remain $500 for self-published books and $5,000 for traditional books. Those who write about books tend to get ignored in this day in which technology rules. Writers cannot just believe in their work. It is important for tech-savvy writers to perform a self-audit and expand skills. Learn markup language to get paid to write online. Tech-savvy writers, who learn markup language, can get paid for freelance Web writing and make writing pay in the development websites and blogs that attract attention to their own brands. V. R. Duin fills her sites with content from the realm into which her books fit. This informations answers questions and provides insights that may lead readers to her books. Writers must take action to connect with the changing world.

Expect book sales to be hard to accomplish. Few writers get paid to write books. Readers do not migrate to unknown writers. Readers want to read what everyone around them is reading, recommending and discussing. It is rare for readers to take a chance on the unknown. They do not want to pay the price or waste the time for a potential disappointment. Writers who learn markup language stand out as being different and more determined than the competition. There is no dignity in begging friends and connections to “buy my book, like my book, review my book”. Tech-savvy book writers are uncommon. Many writers seem to believe that writing a book is a sufficient accomplishment. These writers expect to make writing pay through sales of that one book. It can take 2,000 sales of a book to break even with publishing, distribution and promotional costs. First books of new writers that are published by mainstream publishers may not reach this number within the first year of production and sale. These books are considered “flops”.

Books do not magically sell themselves. It takes constant work to promote a book. Writers often copy other writers in their marketing approach. Since few writers sell books, this may not be the best approach. A review of popular content consumption will determine how backgrounds, perspectives and trends are changing. The common tactic of posting of book covers by unknown book writers on social media is not compelling to readers. Covers are readily identified by those who are skittish of writers' self-promotions. Self-serving material rarely offers anything of benefit to readers. To get paid to write, tech-savvy writers know to use stealth in the mention or depiction of books. Tech-savvy writers, who learn markup language, understand why many Web surfers flee self-serving book promoters. Obtaining reverse mentoring from young people about their reading habits may help writers make writing pay. Young tech users may be more in tune with recent changes in technology. With the proper focus and use of technology, content can be successfully presented to the tech-savvy modern reader.

Book writers who learn markup language and know how to use technology can attract potential readers to the value in their information. Writers who recognize they are works in progress are open to positive outside influence and feedback. These tech-savvy writers are more likely to get paid to write for others. They also are more likely to obtain gratifying results with their own work. Developing an on-line platform can extend the life of a book. The “pay-to-play” environment of social media makes websites and blogging increasingly important. Without paid advertising, social media no longer generates sufficient online visibility for a writer's content. Few writers can pay for advertising from the revenue stream produced by book sales. Tech-savvy writers can make writing pay through the creation of commercial content for announcements, notices and advertisements. Writers of quality, authoritative content are sought out by human and machine traffic on the Web. Search engines compete to deliver solid answers and solutions to the inquiries made of them. Writers can find creative assignments online.

There is a huge market for tech-savvy writers on the Web. Writers who learn markup language for websites, to get paid to write, have a readily marketable package of skills. Today, virtually every business has an online presence. Exploring different types of content can help make writing pay. Exposure to new TV shows, movies, books, music, pod-casts and social media can help tech-savvy writers fill in missing gaps. Writers must extend their writing practice to new media. Work is available for copywriters of modern online business productions, promotions and advertising of all media types. However, this work requires technical training. Most online writers must learn markup language. The predominant markup language of the Web is HTML. Every website, blog and advertisement on the Web must contain some of this markup language. Most site management systems automatically add it for administrators. Unfortunately, these solutions also may remove needed markup from sites, causing them to lose search engine and human visibility.

Writers cannot sit in an echo chamber and do what they've always done or what other writers are doing. To develop Web pages for a living, to create a website or blog, and to gain greater control over comments on websites, it is critical to have an understanding of HTML — the most widely used markup language for website development. Writers must become tech-savvy as well as net-savvy. Book writers only need basic tech skills to learn this essential markup language. To make writing pay, writers should not resist technology. A good writer quickly can develop the skills needed to get paid to write Web content. There are articles, blogs and forums across the Web that teach writers how to learn and use HTML tags and protocols. As an added advantage, tech-savvy writers do not have to pay anyone to develop their own Web platforms. It is expensive to pay for ongoing website maintenance and updates. A lack of tech awareness creates a huge blind spot. To be successful, book writers must be able to see clearly where the industry is going.

If we don't know how to do something, we often avoid it. It takes some practice in the production of Web content to fully learn markup language. It is worth learning, because HTML makes content engaging and interactive. Writers can practice on their own websites to build content, confidence and credibility for the next level of tech learning for online advancement. HTML works for content on every major online server. Tech-savvy writers, who learn the basic markup language for websites, may be prompted to learn the additional design skills required for the full development of their own book writing websites, blogs and display ads. Those writers who master website design can get paid to write and develop websites, blogs and online advertising for others. Successful writers seek out approaches with which they can grow and get better. They do not make writing pay by ignoring their weaknesses. However, they are able to separate areas that are close to their heart from those that make them anxious and unsettled.

Writers may not pride themselves on artistic shapes, proportions or perspectives. It generally is not necessary for Web writers to provide sophisticated digital layouts or graphic designs. Website designers often work in specialized teams consisting of skilled in-house or freelance Web writers, layout designers and code programmers. Writers can specialize in Web writing. All writers must be skilled at communications with proper grammar, spelling and punctuation. Tech-savvy writers generally become focused observers, problem solvers, researchers and time managers. Tech-savvy writers learn that, to get paid to write online or to develop one's own successful book writing platform, it is helpful to learn markup language and have a general understanding of other website design skills. Website content typically involves simple image editing and layout skills. To stay in demand, and make writing pay, it also is helpful to have marketing, networking and performance measuring skills.

For a writing website, it is helpful to develop skills with SEO. This do-it-yourself strategy often works better than advertising to draw attention to tech-savvy writers' websites. SEO offers performance-enhancement tools and analytics. Writers use SEO to help raise website rankings by leading search engines for targeted words or phrases on their sites. SEO may be a cheaper way for a writer to make writing pay than advertising. Success with SEO largely evolves from the ongoing writing and updating of quality and authoritative website content. Writers can get paid to write free-lance materials while they learn markup language with which to write content for SEO purposes. SEO requires a lot of writing. Search engines gain interest in sites after they reach 2,000 words. Once quantity is achieved, the quality of these words must be constantly updated and improved. Without outside proofreading assistance, errors are often introduced with each revision by a lone writer.

Writers who learn markup language can manage SEO for their own websites or get paid to write content for others. Regular updates to HTML content are critical to the generation and retention of machine and human traffic. Articles must be updated almost daily. The content must be shareable. This content-building strategy should attract regular visits from search engines and help make writing pay. The SEO process is a natural fit for tech-savvy writers. A website quickly goes dormant when the writing stops. Rare is the writer who wants to stop writing. Success with SEO depends upon the constant development of unique and relevant content to drive traffic to the website. However, this content cannot appear long and boring to human readers. It must be attractive, enticing, passionate and interesting to get and maintain the attention of human readers. Search engines can distinguish wholesome writing from efforts to exploit loopholes in algorithms.

Tech-savvy writers, who learn markup language, can get paid to write commercial, industrial and professional Web content. Large companies and government offices provide career positions for Web writers. HTML is regularly used in complex coding, because it provides rapid search and error-detection tools for content management. Markup in HTML extends beyond the written content for websites and blogs. Modern HTML creative applications extend beyond text. They have overtaken programming in many aspects. Copywriters can use it to create dynamic online advertising and social media content. Few professionals, organizations, agencies or small companies produce content for their own websites. Most websites are professionally developed, then left unattended for months, years or decades These sites fail to attract traffic. This is not good for visibility. It is not a way to make writing pay.

The fact that few people learn markup language presents an ongoing demand for tech-savvy writers to get paid to write. Success online requires good writing skills. Fortunately for promising writers, machines do not yet have the creativity to draw readership to the words they generate. Machines are programmed to automate coding and generate text. These sophisticated, interactive programs also use HTML components. Writers can make writing pay by composing original text or by editing machine-generated component text. Writers seeking freelance writing work of any type online, should carefully research job postings. Freelance Web writers should not provide bank account information, without first confirming the assignment is legitimate. Good and bad things are lurking online.

Tech-savvy writers are more likely to get paid to write than unknown book writers. Book writers, who are willing to learn markup language or upgrade or transfer their skills to the development of websites or other types of online content, can make writing pay. Success for a book may not come within the writer's lifetime or place of origin. Few writers are compensated for the toil of the writing, distributing and publishing their own books. Fortunately, the Web lists lower and middle income countries in which these creative souls may seek refuge, while planning their next efforts to make writing pay. It is possible for books to be flops in the countries of origin and best sellers elsewhere. Moby Dick was first published by American writer, Herman Melville in England. It wasn't considered great by anyone, anywhere, until after his death.

Writers who do not want to learn markup language can research the important lifestyle considerations and policies of foreign places online. Territories of the United States extend healthcare and Social Security benefits to relocated mainland citizens. These benefits are not readily available to displaced citizens elsewhere in the world. While book writers attempt to stretch funds, interesting outside ideas might surface. Freelance Web writers can add the needed markup language to a book writer's creative foundation of human language. Of course, this comes with added cost. The cost to create an SEO-friendly version of her initial website platform was quoted at $20,000. V. R. Duin listened to her tech advisers and learned markup language for the administration of her own book writing platform. High marketing and production costs make it harder for a non-tech-savvy writer to make writing pay.

Why to Learn Markup Language:

  • Get paid to write V. R. Duin says:

    Web Writers can get paid to write and provide markup language for websites, advertising, and blogs of small businesses, agencies and organizations with an online marketing platform.

  • Learn Markup Language V. R. Duin says:

    It is easier to learn markup language than to acquire literacy in a human language, both of which skills are needed for the new opportunities in Web writing.

    • Make Writing PayV. R. Duin says:

      As reading moves online, freelance web writers may move into career tech positions that make writing pay at large businesses, agencies and organizations.