The Foxy Armadillos use their smarts to get their way against bugs, displayed at 50% of viewport width.
March 2019 by V. R. Duin


Now, bugs were all over every leaf.
The damage was beyond belief.
The rolling knocked bugs to the ground
where they could easily be found.
(The Foxy Armadillos)

V. R. Duin shares tech writing tips about using book smarts and street smarts to help writers publish smart books in the information business of publishing.

Using Book Smarts and Street Smarts

Free Spirit? Successful publishing comes with practice in developing and using book smarts, or academic intelligence, with street smarts, or knowledge and experience to meet constant audience change.

Chain Reaction? Writing subjects and formats move with the tech revolution. Authorship goes beyond hawking individual books. It requires sound performance of serious marketing, advertising and technological skills.

Great Heights? Millions of books are in the marketplace. Millions of new books pile on top of them yearly. Writers witness and aspire to success. Technology is needed to capture and transmit creative inspiration to viewers.

Style Awakening? Entrepreneurs can educate themselves. Authorship succeeds with book smarts from reading and street-smart practices of cold-calling, marketing, search engine optimization, Web design and other skills.

Master Stroke? Creative effort requires tech to heighten and expand the sense of cultural appropriateness. Social justice sweeps across social media at warp speed, putting new rules on the books for language and art.

Pastel Play? Information plus shrewd, practiced and experienced street smarts help avoid mismanagement. To publish books that people want to buy requires connections with the real world and with happenings online.

Home Sweet Home? People want to read smart books. Writers practiced in street smarts and tech writing skills have advantages. They learn to overcome the politically-charged cultural divide of grievance, drama and falsehood.

Help Writers Publish Smart Books

Fool's Game? Smart books are complicated, expensive and time-consuming to develop. Success requires constant upgrades and study. Novelty with high-tech inventions can make or break creative and administrative talents.

Clearinghouse? Book sellers face heavy competition. Everyone and everything wants a presence on the fertile Web. Information must draw surfers and attract search engines to build an audience and reach sales goals.

On the Loose? It is hard for one individual to have necessary marketing, publishing and technology skills. Work with a variety of service and product providers may be required to publish smart books and acquire fans.

Subscription Reading Schemes? The primary book seller is Amazon. E-book readership is monitored for speed and completion. Full reads of digital books are as important as sales, but no reading data is released by Amazon.

View from the Top? Books on Amazon are publicly ranked. Top sellers of particular authors are available for review by professionals and readers in search of trending material. Doom and gloom cloud industry sales figures.

Close Look? Amazon enhances free, online advertising, promotional and marketing for its top-selling books. This results in additional sales and profit opportunities for popular content started and finished by screen readers.

Comfort and joy? Tech data traps high-quality literary work in the non-performing art category. Masterpieces remain invisible to real people. Digging out of the heap requires unconventional approaches by these writers.

Drawing Inspiration? Host and website design companies offer support. For problems involving content, V. R. Duin turned to GoDaddy's Pro Connect to connect with experts for highly-technical site administration difficulties.

Tech Writing Tips

Getting There? It is one thing to develop book smarts by reading tips on writing. It is quite another to put these concepts into play. Street smarts successfully apply the information and intelligence behind good books.

Turnaround? Saying or doing the one right thing can break barriers. Some topics and approaches are no longer welcome anywhere. Stereotypes, hypocrisy, condescension and insensitivity are not tolerated.

Free Speech? This may exist on the Dark Web. Few writers venture into this untraceable and anonymous digital space. The cultural and technological limits on language freedom and expression must be understood for success.

Culture Club? V. R. Duin's style evolved from paid editing to voluntary mentorship for final edits. Celebrated author Graeme Lofts also influenced adoption of limerick rhyming style for the St. Patrick's Day book.

Seeing Red? The entertainment fields are not comfort zones. Information and creative thinking seem to be controlled and populated by intolerant activists with the power to shame, block and obstruct creative thought.

Contingency Plans? Writers must read tech writing tips to learn new secrets in the changing industry. The development of book smarts comes with reading. The development of street smarts comes through trial and error.

Information Business of Publishing

Room at the top? Digital and artificial intelligence mean Publishing Change. This information business requires visibility. Sound marketing practices and mastery of trending technology can improve the rankings of new content.

Smart Books? Expertise with special features, animation and sound is costly to acquire or hire. Armed with tech knowledge and practice, writers stand a better chance of success in book writing, publishing and marketing.

Long Story? Entrepreneurs never can stop learning and hustling. New writers may commit the same errors, unknowingly and repeatedly, making smart books appear less than smart. Outside help may fix these mistakes.

Scenic Route? Writers must bypass focused activists standing in the way of different perspectives. Experimentation with blends of street smarts and book smarts may overcome assaults from these dismissive obstructionists.

Setbacks happen. Technology creates impenetrable safety for a protected inside class of users, producers, writers and publishing chiefs. Publishing smart books requires more than putting the knowledge into written form.

Custom Solutions? This business costs money. As technology rapidly evolves and projects break in new and different ways, advanced skills and experience may save the day. Outside expertise often wears a hefty price tag.