The Foxy Armadillos
March 2018 by V. R. Duin


Now, bugs were all over every leaf.
The damage was beyond belief.
The rolling knocked bugs to the ground
Where they could easily be found.
(“The Foxy Armadillos”)

Book smarts and street smarts are required to publish smart books in the information business of publishing.

Book Smarts: To publish smart books in the information business of publishing requires book smarts from ongoing study and street smarts of continuous practice and adjustment to change. The industry, technology and audience are changing at a rapid speed. The subject and format of our writings for this information business of publishing books must change in response. It is impossible to succeed at authorship by hawking individual books and not knowing the subjects required to turn them into a serious business.

Entrepreneurs can educate themselves about cold calling techniques, marketing strategies, search engine optimization, Web design, Web development, and much more. However, it is not possible to succeed at authorship by mere book smarts that come with reading and learning through books. Millions of books have beaten ours into the marketplace and millions will pile on top of them. Writers benefit from being in the information business of publishing through the use of book smarts and street smarts to publish smart books that people want to read.

Street Smarts: Digging out of the heap takes unconventional approaches. It is one thing to have book smarts and quite another to have the street smarts needed to use that information and intelligence successfully. Writers in the information business of publishing books benefit from the help of gifted, contemporary and experienced writing mentors. To publish smart books often requires help from paid service providers with the necessary marketing, publishing and technology skills. Publishing books is an information business that requires ongoing entrepreneurship and the ongoing acquisition of street smarts and book smarts for success to be achieved and maintained.

V. R. Duin books evolved from paid editing to voluntary mentorship by a colleague. After helping edit a prior manuscript written in Irish limerick, celebrated Australian author Graeme Lofts persuaded me to adopt this strict and very difficult rhyming style for “The Goopy Ghost at St. Patrick's Day”. Graeme Lofts was the final editor for each of my published and unpublished manuscripts. He pushed me to step out of my comfort zone to expand my book smarts and street smarts and publish smart books for the information business of publishing.

Even with smart books, setbacks happen. To become successful at publishing books requires more than putting the knowledge in our heads into written form. Writers must be thrifty. This business costs money. We must work and pay to publish smart books and build a fan base. We need contingency plans. We learn street smarts by trial and error. We may need help to fix our mistakes. New writers may commit the same errors unknowingly and repeatedly, attracting rejection with such actions as the repetitive posting of book covers. Entrepreneurs never can stop learning and hustling. We must experiment to acquire the mix of street smarts and book smarts required to deliver the particularities of our information in a persuasive manner.

Smart Books: For such special features as animation and sound, smart books require a knowledge of technology. The tech expertise achieved from a blend of book smarts and street smarts can help us publish smart books and find an audience in this information age. The Web is a fertile ground for business. By making our work available for surfers and attractive to search engines, technology gives writers the power to reach goals. PC Professor had my back while I was learning animation and website design. This computer instruction and repair company continues to help whenever I break my projects in a new and different way.


  • information business admin says:

    Writers are in the information business of publishing books, which requires an understanding of recent technology.

  • book smarts admin says:

    Writers with book smarts and tech expertise stand a better chance of success in book writing, publishing and marketing.

    • smart booksadmin says:

      To write smart books that people want to buy, writers must stay connected with the real world as well as with what is happening online.