The Foxy Armadillos
March 2018 by V. R. Duin


Now, bugs were all over every leaf.
The damage was beyond belief.
The rolling knocked bugs to the ground
Where they could easily be found.
(“The Foxy Armadillos”)

Book smarts and street smarts are required to publish smart books in the information business of publishing.

Book Smarts: To publish smart books in the information business of publishing requires book smarts from ongoing study and street smarts from continuous practice and adjustment to change. The industry, technology and audience are changing at a rapid speed. The subject and format of writings for this information business of publishing books must change in response. It is impossible to succeed at authorship by hawking individual books and not knowing the subjects required to turn them into a serious business.

Entrepreneurs can educate themselves about cold calling techniques, marketing strategies, search engine optimization, Web design, Web development, and much more. However, it is not possible to succeed at authorship exclusively with reliance on the book smarts that come with reading and learning through books. Millions of books have already reached the marketplace and millions of new books will pile on top of them. Writers benefit from being in the information business of publishing through the use of book smarts and street smarts to publish smart books that people want to read.

The advantages that come with book purchase and readership include a rise in the rankings at the primary book seller, Amazon. Quantities of books sold are counted by Amazon. These numbers result in rankings that are evaluated by professionals in the publishing industry in search of new content. In addition, when sufficient books sell, Amazon may enhance the free, online advertising, promotional and marketing it gives to top selling books. This may result in additional sales and profit opportunities for the writers on this platform. Readership of e-books is monitored for the speed of readership and the amount of content completed. Amazon monitors this information. It is unwilling to spend special, inside promotional effort on books that readers start, but never finish.

Street Smarts: Digging out of the heap takes unconventional approaches. It is one thing to have book smarts and quite another to have the street smarts needed to use that information and intelligence successfully. Writers in the information business of publishing books benefit from the help of gifted, contemporary and experienced writing mentors. Writers, editors and proofreaders with vast publishing experience can guide beginners away from topics and approaches that are no longer welcome by the target market or the publishing industry.

V. R. Duin books evolved from paid editing to voluntary mentorship by a colleague. After helping edit a prior manuscript written in Irish limerick verse, celebrated Australian author Graeme Lofts persuaded V. R. Duin to adopt this strict and very difficult rhyming style for “The Goopy Ghost at St. Patrick's Day”. Graeme Lofts was the final editor for each published and unpublished V. R. Duin manuscript. Writers often need an outside push to step out of their comfort zones, to expand their book smarts and their street smarts.

To publish smart books for the information business of publishing may require help from service providers. It is difficult for an individual to have the necessary marketing, publishing and technology skills. Writers must work with a variety of service and product providers to publish smart books and build a fan base. Publishing books is an information business that requires ongoing entrepreneurship and the ongoing acquisition of street smarts and book smarts for success to be achieved and maintained. It is no longer sufficient to write a book and expect readers to find it. Visibility for a book must be created through regular and sound marketing practices, most of which involve mastery of trending technology.

Smart Books: For such special features as animation and sound, smart books require a knowledge of technology. This expertise is costly to acquire or to hire. The tech expertise shown by a blend of book smarts and street smarts can help writers publish smart books. Tech-savvy writers have a better chance of finding an audience in this information age. New writers may commit the same errors, unknowingly and repeatedly, attracting rejection of smart books. Such actions as the repetitive posting of book covers may make their otherwise smart books appear less than smart. Writers may need help to fix mistakes made in the development of smart books. Entrepreneurs never can stop learning and hustling.

Writers of smart books must experiment to acquire the mix of street smarts and book smarts required to deliver the particularities of information in a persuasive manner. To publish smart books, writers need contingency plans. Writers develop smart books after learning street smarts through trial and error. The Web is a fertile ground for business, but online content faces heavy competition for visitors. It seems that everyone and everything has a vast online presence. By making information available for surfers and attractive to search engines, technology gives writers the power to reach goals.

Even with smart books, setbacks happen. To publish smart books requires more than putting the knowledge in our heads into written form. Writers must be thrifty. This business costs money. PC Professor had V. R. Duin's back while she was learning animation, image editing and website design. This computer instruction and repair company continues to help whenever she breaks projects in a new and different way. Smart books are complicated, so there is less competition. However, smart books, book smarts and street smarts tend to be expensive and time-consuming to develop. Success in the information business of publishing requires the use of technology.

Information Business

  • information business admin says:

    Writers are in the information business of publishing books, which requires an understanding of recent technology.

  • book smarts admin says:

    Writers with book smarts and tech expertise stand a better chance of success in book writing, publishing and marketing.

    • smart booksadmin says:

      To write smart books that people want to buy, writers must stay connected with the real world as well as with what is happening online.