The Foxy Armadillos
March 2019 by V. R. Duin


Now, bugs were all over every leaf.
The damage was beyond belief.
The rolling knocked bugs to the ground
Where they could easily be found.
(“The Foxy Armadillos”)

V. R. Duin shares tech writing tips about using book smarts and street smarts to publish smart books in the information business of publishing.

Book Smarts: Successful publishing comes with continuous practice in developing and using book smarts and street smarts. Knowledge, experience and intelligence facilitate change. Publishing, digital and artificial intelligence are changing the reading audience.

The subject and format of writings for this information business must change with the tech revolution. It is impossible to succeed at authorship by hawking individual books and not knowing the marketing, advertising and technological policies required to turn them into a serious business.

Entrepreneurs can educate themselves online and through books. It is not possible to succeed at authorship solely with reliance on book smarts. In addition to reading studies, writers also must practice cold-calling, marketing, search engine optimization, Web design, and other skills.

Millions of books have already reached the marketplace and millions of new books will pile on top of them. Writers witness success and aspire to achieve it with creative effort. Writers can use technology to capture and transmit their creative inspiration to a larger market.

Coupling book smarts and street smarts can enable writers to publish smart books that people want to read. Tech heightens and expands the sense of cultural appropriateness. Social justice sweeps across social media at warp speed, creating new rules for language and art.

Writers practiced in street smarts and tech writing skills have advantages in publishing smart books. Readership can boost writers' rankings at the primary book seller, Amazon. Quantities of books sold are counted in book rankings reviewed by professionals in search of new content.

Amazon may enhance the free, online advertising, promotional and marketing it gives to top selling books on its platform. This may result in additional sales and profit opportunities. Readership of e-books is monitored for the speed of readership and which books readers start, but never finish.

Tech data can trap masterpieces in the category of nonperforming art. This work will not be seen by real people. Writers in the information business of publishing books learn of the politically charged cultural divide of grievance, drama and falsehood that must be overcome.

Street Smarts: Digging out of the heap takes unconventional approaches. It is one thing to read tech writing tips to developing book smarts. It is quite another to put them into play. Street smarts are needed to successfully apply information and intelligence that comes with books.

Turnaround might begin with saying or doing the one right thing that breaks through barriers. Some topics and approaches are no longer welcome by the target market or the publishing industry. Stereotypes, hypocrisy, condescension and insensitivity are no longer tolerated.

Free speech may exist only on the Dark Web. Few writers venture into this space. Writers rarely seek to be untraceable or anonymous. Understanding the cultural and technological limits on language freedom and expression helps writers publish smart books and market them appropriately.

V. R. Duin books evolved from paid editing to voluntary mentorship by a colleague. Celebrated Australian author Graeme Lofts persuaded her to adopt strict and difficult limerick rhyming style for “The Goopy Ghost at St. Patrick's Day”. He was the final editor for all books and manuscripts.

Information, creative thinking and experience come with technology, book smarts and street smarts. Technology and entertainment fields are not comfort zones. They often seem controlled and populated by intolerant activists with the power to shame, block and obstruct creative thought.

It is difficult for an individual to have all of the necessary marketing, publishing and technology skills. Writers often must work with a variety of service and product providers to publish smart books and build a fan base. Publishing is an information business that requires entrepreneurship.

Publishing success cannot be achieved or maintained without technology. It is no longer sufficient to write a book and expect readers to find it. Visibility for a book must be created through regular and sound marketing practices, most of which involve mastery of trending technology.

Smart Books: Expertise with special features, animation and sound is costly to acquire or hire. Expertise comes to those who read tech writing tips about developing and using book smarts and street smarts. Armed with knowledge and practice, writers are better equipped for this information age.

New writers may commit the same errors, unknowingly and repeatedly. These may lead to rejection. Such actions as the repetitive posting of book covers may make otherwise smart books appear less than smart. Writers may need help to fix mistakes made in the development of smart books.

Entrepreneurs never can stop learning and hustling. Writers must bypass highly-focused activists standing in the way of different perspectives. Experimentation with blends of street smarts and book smarts may overcome dismissive thinking and technological “assaults”.

To publish smart books, writers need contingency plans. Writers must read tech writing tips to learn new secrets about the changing industry. The development of book smarts comes with reading. The development of street smarts comes through trial and error practice.

Web pages face heavy competition. It seems that everyone and everything has a vast presence on the fertile Web. By making information available for surfers and attractive to search engines, technology gives writers the power to build an audience and reach goals with marketing efforts.

Technology creates impenetrable safety for a protected inside class of users, producers, writers and publishing chiefs. Setbacks happen. Publishing smart books requires more than putting the knowledge into written form. Writers must be thrifty. This business costs money.

Host and website design companies offers tech support. For problems involving content, GoDaddy's Pro Connect can connect administrators with experts. As technology changes or projects break in a new and different way, advanced skills and experience may save the day.

Smart books are complicated, expensive and time-consuming to develop. Success in the information business of publishing smart books requires constant upgrades and study as technology rapidly evolves. Novelty in technological inventions can make or break talents.

How to Publish Smart Books:

  • using book smarts and street smarts V. R. Duin says:

    Writers with book smarts about the information business of publishing books also require the shrewd street smarts that come with practice and experience to avoid predatory pitfalls and financial mismanagement.

  • tech writing tips V. R. Duin says:

    Writers who keep current with tech writing tips stand a better chance of success in book writing, publishing and marketing.

    • publish smart booksV. R. Duin says:

      To publish smart books that people want to buy, writers must stay connected with the real world as well as with what is happening online.