The Foxy Armadillos use their smarts to get their way against bugs, displayed at 50% of viewport width.
March 2019 by V. R. Duin


Now, bugs were all over every leaf.
The damage was beyond belief.
The rolling knocked bugs to the ground
where they could easily be found.
(The Foxy Armadillos)

V. R. Duin shares tech writing tips about using book smarts and street smarts to help writers publish smart books in the information business of publishing.

Using Book Smarts and Street Smarts

Free Spirit? Successful publishing comes with practice in developing and using book smarts, or academic intelligence, with street smarts, or knowledge from experience, to meet constant audience change.

Chain Reaction? Writing subjects and formats move with the tech revolution. Authorship goes beyond hawking individual books. Performance correlates with serious marketing, advertising and technological skills.

Great Heights? Millions of books are in the marketplace. A million new books pile on top of them yearly. Writers witness and aspire to success. Technology helps capture, then transmit creative inspiration to viewers.

Style Awakening? Entrepreneurs can educate themselves. Authorship can succeed with book smarts from reading coupled with street-smart cold-calling, marketing, search engine optimization and Web design practices.

Master Stroke? Creative effort requires sharp tech displays. Fine-tuned senses lend cultural appropriateness. Social justice sweeps across social media at warp speed, putting new rules on the books for language and art.

Pastel Play? Information plus shrewd, practiced, experienced street smarts help avoid mismanagement. To publish books people want to buy requires connections with the real world and with happenings online.

Inspire Belief? Reliability, validity and credibility come after lengthy commitment to accuracy, truth, fairness and objectivity. Work over time establishes expertise, trustworthiness and acceptance.

Home Sweet Home? People want to read smart books. Writers practiced in street smarts have advantages. They learn to overcome the politically-charged cultural divide of grievance, drama and falsehood.

Help Writers Publish Smart Books

Fool's Game? Smart books are complicated, expensive and time-consuming to develop. Success requires constant upgrades and study. Novelty with high-tech inventions can make or break creative and administrative talents.

Clearinghouse? Book sellers face heavy competition. Everyone and everything vies for presence on the fertile Web. Information must draw surfers, attract search engines and focus attention to reach sales goals.

On the Loose? It is hard for one individual to have necessary marketing, publishing and technology skills. Work with a variety of service and product providers may be required to produce smart books and acquire fans.

Subscription Reading Schemes? The primary book seller is Amazon. It monitors e-books for readership speed and completion. Full reads of digital books are as important as sales. Amazon does not release this reading data.

View from the Top? Books on Amazon are publicly ranked. Top sellers of individual authors are indicated. Doom and gloom clouds industry sales figures, but book sellers and readers continue to seek trending material.

Fall Out? Rankings are set daily. These tend to drop over time. V. R. Duin has one book in the Amazon Best Sellers Rank at 299,994 in Books. Several copies sell weekly. Rankings stop at 1,000,000, indicating few or no sales.

Volume Business? Books ranked 1 are estimated to sell over 3,500 copies per day. Books ranking between 10,000 and 25,000 in sales reflect Amazon purchasing averages of 6-to-12 copies per day.

Close Look? Amazon enhances free, online advertising, promotional and marketing for top-selling books. Bonuses attach to sales and profit results for the popular content started and finished by its digital readers.

Tech Writing Tips

Getting There? It is one thing to develop book smarts by reading tips on writing. It is quite another to put these concepts into play. Street smarts successfully apply the information and intelligence behind good books.

Turnaround? Saying or doing just one right thing can break barriers. Some topics and approaches are no longer welcome anywhere. Stereotypes, hypocrisy, condescension and insensitivity are not tolerated.

Seeing Red? The entertainment fields are not comfort zones. Information and creative thinking seem to be controlled and populated by intolerant activists with the power to shame, block and obstruct creative thought.

Free Speech? This may exist on the Dark Web. Few writers venture into this untraceable, anonymous digital space. The cultural and technological limits on language freedoms of expression must be understood for success.

Culture Club? V. R. Duin's style evolved from paid editing to voluntary mentorship. Celebrated author Graeme Lofts did final edits and influenced adoption of limerick rhyming style for the St. Patrick's Day book.

Award-winning? Graeme Lofts has literary awards among his many accomplishments. His insights motivated a focus by this protégé on niche-building to spark outside awareness and build enduring followings.

Contingency Plans? Writers must read tech writing tips to learn new secrets in the changing industry. The development of book smarts comes with reading. The development of street smarts comes through trial and error.

Comfort and Joy? Tech data traps high-quality literary work in the non-performing art category. Masterpieces remain invisible to real people. Digging from under the heap requires unconventional approaches by writers.

Drawing Inspiration? Host and website design companies offer support. For problems involving architecture, V. R. Duin tried GoDaddy's Pro Connect. It failed to locate remote experts for her highly-technical difficulties.

Information Business of Publishing

Room at the Top? Digital and artificial intelligence mean Publishing Change. This information business requires visibility. Sound marketing practices and mastery of trending technology can improve the rankings of new content.

Smart Books? Expertise with special features, animation and sound is costly to acquire or hire. Armed with tech knowledge and practice, writers stand a better chance of success at book writing, publishing and marketing.

Long Story? Entrepreneurs never can stop learning and hustling. New writers may commit the same errors, unknowingly and repeatedly, making smart books appear less than smart. Outside help may fix these mistakes.

Scenic Route? Writers must bypass focused activists standing in the way of differing perspectives. Experimentation with blends of street smarts and book smarts may overcome assaults from dismissive obstructionists.

Setbacks? Technology gives impenetrable safety to a protected inside class of users, producers, writers and publishing chiefs. Lone outsiders err as they put knowledge into written form. Laughable errors get widely shared online.

Tree of Life? The fruit of a tree may suddenly appear after years of maturation. This fruiting season may be cut short by a storm or invasion. After years in the making, careers suffer similar figurative and literal fates.

Custom Solutions? This business costs money. As technology rapidly evolves and projects break in new and different ways, advanced skills and experience may save the day. Outside expertise often wears a hefty price tag.

Head Space? V. R. Duin started by doing what other writers seemed to be doing. None of it worked. Tech sells. The world is intrigued by fast-moving technology and helpful network connections, not flat words on pages.

Artificial Intelligence? Companies are adding artificial intelligence to their lines to speeds up the development of products with no royalties attached. The tricky part is balancing human knowledge with machine information.