The Foxy Armadillos displayed at 50% of viewport width
March 2019 by V. R. Duin


Now, bugs were all over every leaf.
The damage was beyond belief.
The rolling knocked bugs to the ground
where they could easily be found.
(The Foxy Armadillos)

V. R. Duin shares tech writing tips about using book smarts and street smarts to publish smart books in the information business of publishing.

Book Smarts: Successful publishing comes with continuous practice in developing and using book smarts, or academic intelligence, with street smarts, or knowledge and experience to meet changes in the audience.

The subject and format of writings must move with the tech revolution. Authorship goes beyond hawking individual books. It requires performing the marketing, advertising and technological practices of a serious business.

Entrepreneurs can educate themselves. Authorship succeeds with the book smarts that come with reading and the street-smart practice of cold-calling, marketing, search engine optimization, Web design, and other skills.

Millions of books already are in the marketplace. Millions of new books are piling on top of them yearly. Writers witness and aspire to success. Technology is needed to capture and transmit creative inspiration to viewers.

Creative effort merges book smarts and street smarts. Tech heightens and expands the sense of cultural appropriateness. Social justice sweeps across social media at warp speed, creating new rules for language and art.

People want to read smart books. Writers practiced in street smarts and tech writing skills have advantages. They learn to overcome the politically-charged cultural divide of grievance, drama and falsehood.

The primary book seller is Amazon. E-book readership is monitored for speed and completion. Quantities of books sold are counted in book rankings. These are reviewed by professionals in search of trending material.

Amazon enhances free, online advertising, promotional and marketing for top-selling books on its platform. This results in additional sales and profit opportunities for popular content started and finished by readers.

Tech data can trap high-quality literary work in the category of nonperforming art. These masterpieces will remain invisible to real people. Digging out of the heap requires unconventional approaches by these writers.

Street Smarts: It is one thing to develop book smarts by reading tech writing tips. It is quite another to put these concepts into play. Street smarts successfully apply the information and intelligence behind good books.

Turnaround might begin with saying or doing the one right thing that breaks barriers. Some topics and approaches are no longer welcome. Stereotypes, hypocrisy, condescension and insensitivity are not tolerated.

Free speech only may exist on the Dark Web. Few writers venture into this untraceable and anonymous digital space. The cultural and technological limits on language freedom and expression must be understood for success.

V. R. Duin books and manuscripts evolved from paid editing to voluntary mentorship for final edits. Celebrated author Graeme Lofts also influenced adoption of limerick rhyming style for the St. Patrick's Day book.

Technology and entertainment fields are not comfort zones. Information and creative thinking seem to be controlled and populated by intolerant activists with the power to shame, block and obstruct creative thought.

It is difficult for one individual to have the necessary marketing, publishing and technology skills. Work with a variety of service and product providers may be required to publish smart books and acquire fans.

Digital and artificial intelligence brought Publishing Change. This information business requires entrepreneurship. Visibility must be created through sound marketing practices and mastery of trending technology.

Smart Books: Expertise with special features, animation and sound is costly to acquire or hire. Armed with tech knowledge and practice, writers stand a better chance of success in book writing, publishing and marketing.

Entrepreneurs never can stop learning and hustling. New writers may commit the same errors, unknowingly and repeatedly, making smart books appear less than smart. Writers may need outside help to fix these mistakes.

Writers must bypass highly-focused activists standing in the way of different perspectives. Experimentation with blends of street smarts and book smarts may overcome assaults from these dismissive obstructionists.

Writers need contingency plans. Writers must read tech writing tips to learn new secrets in the changing industry. The development of book smarts comes with reading. The development of street smarts comes through trial and error.

Web pages face heavy competition. Everyone and everything seems to have a presence on the fertile Web. Information must be available for surfers and attractive to search engines to build an audience and reach sales goals.

Setbacks happen. Technology creates impenetrable safety for a protected inside class of users, producers, writers and publishing chiefs. Publishing smart books requires more than putting the knowledge into written form.

Writers must be thrifty. This business costs money. As technology rapidly evolves and projects break in new and different ways, advanced skills and experience may save the day. These often come with a hefty price.

Host and website design companies offer tech support. For problems involving content, V. R. Duin turned to GoDaddy's Pro Connect to connect with experts for highly-technical site administration difficulties.

Smart books are complicated, expensive and time-consuming to develop. Success requires constant upgrades and study. Novelty in technological inventions can make or break creative and administrative talents.

Informational smarts plus shrewd, practiced and experienced street smarts help avoid mismanagement. To publish books that people want to buy requires connections with the real world and with happenings online.