The Foxy Armadillos
March 2019 by V. R. Duin


Now, bugs were all over every leaf.
The damage was beyond belief.
The rolling knocked bugs to the ground
Where they could easily be found.
(“The Foxy Armadillos”)

V. R. Duin shares tech writing tips about using book smarts and street smarts to publish smart books in the information business of publishing.

Book Smarts: Successful publishing comes with continuous practice in developing and using book smarts and street smarts. Knowledge, experience and intelligence must match changes in the reading audience.

The subject and format of writings must move with the tech revolution. Authorship goes beyond hawking individual books. It requires performing the marketing, advertising and technological practices of a serious business.

Entrepreneurs can educate themselves. Authorship succeeds with the book smarts that come with reading and the practice of cold-calling, marketing, search engine optimization, Web design, and other skills.

Millions of books have already reached the marketplace and millions of new books will pile on top of them. Writers witness and aspire to success. Technology is needed to capture and transmit creative inspiration to markets.

Creative effort merges book smarts and street smarts Tech heightens and expands the sense of cultural appropriateness. Social justice sweeps across social media at warp speed, creating new rules for language and art.

People want to read smart books. Writers practiced in street smarts and tech writing skills have advantages. They learn to overcome the politically charged cultural divide of grievance, drama and falsehood.

The primary book seller is Amazon. Quantities of books sold are counted in book rankings that are reviewed by professionals in search of new content. E-book readership is monitored for speed and completion.

Amazon enhances free, online advertising, promotional and marketing for top-selling books on its platform. This results in additional sales and profit opportunities for popular books that readers start and finish.

Tech data can trap masterpieces in the category of nonperforming art. This work will not be seen by real people. Digging out of the heap takes unconventional approaches.

Street Smarts: It is one thing to read tech writing tips to developing book smarts. It is quite another to put them into play. Street smarts successfully apply the information and intelligence that go into books.

Turnaround might begin with saying or doing the one right thing that breaks barriers. Some topics and approaches are no longer welcome. Stereotypes, hypocrisy, condescension and insensitivity are not tolerated.

Free speech may exist only on the Dark Web. Few writers venture into this untraceable and anonymous space. The cultural and technological limits on language freedom and expression must be understood to market books appropriately.

V. R. Duin books and manuscripts evolved from paid editing to voluntary mentorship for final edits. Celebrated author Graeme Lofts also influenced adoption of limerick rhyming style for the St. Patrick's Day book.

Technology and entertainment fields are not comfort zones. Information and creative thinking seem to be controlled and populated by intolerant activists with power to shame, block and obstruct creative thought.

It is difficult for an individual to have all of the necessary marketing, publishing and technology skills. Work with a variety of service and product providers may be required publish smart books and build a fan base.

Digital and artificial intelligence have changed publishing. This information business requires entrepreneurship. Visibility must be created through sound marketing practices and mastery of trending technology.

Smart Books: Expertise with special features, animation and sound is costly to acquire or hire. Armed with tech knowledge and practice, writers stand a better chance of success in book writing, publishing and marketing.

Entrepreneurs never can stop learning and hustling. New writers may commit the same errors, unknowingly and repeatedly, making smart books appear less than smart. Writers may need help to fix these mistakes.

Writers must bypass highly-focused activists standing in the way of different perspectives. Experimentation with blends of street smarts and book smarts may overcome dismissive thinking and “assaults”.

Writers need contingency plans. Writers must read tech writing tips to learn new secrets in the changing industry. The development of book smarts comes with reading. The development of street smarts comes through trial and error.

Web pages face heavy competition. Everyone and everything seems to have a presence on the fertile Web. Information must be available for surfers and attractive to search engines to build an audience and reach sales goals.

Setbacks happen. Technology creates impenetrable safety for a protected inside class of users, producers, writers and publishing chiefs. Publishing smart books requires more than putting the knowledge into written form.

Writers must be thrifty. This business costs money. As technology rapidly evolves and projects break in new and different ways, advanced skills and experience may save the day.

Host and website design companies offer tech support. For problems involving content, V. R. Duin uses GoDaddy's Pro Connect to connect with experts for site administration difficulties.

Smart books are complicated, expensive and time-consuming to develop. Success requires constant upgrades and study. Novelty in technological inventions can make or break creative and administrative talents.

Informational smarts plus shrewd, practiced and experienced street smarts help avoid mismanagement. To publish books that people want to buy requires connections with the real world and with happenings online.