The Goopy Ghost at Cristmas explains his goodness to fleeing elves, displayed at 50% of viewport width.
November 2018 by V. R. Duin

BOOK PROMOTION

One elf asked, “Who are you?”
“I'm Goopy Ghost,” was the reply.
“I fell asleep in Santa's sack
and had a sleigh ride through the sky.”
(The Goopy Ghost at Christmas)

Digital age publishing requires the design and ongoing administration of a book writing website for book promotion. Social media should entice visitors to this destination.

Natural Selection? Readers look online for products and ideas. Independent writers are not just vying with each other for sales. Celebrities and Silicon Valley giants emphasize content production and promotion campaigns.


Solid State? Promotion cannot be helter-skelter. Recommendation engines index a regularly updated, authentic and quality URL, or Internet address, with meta descriptions for keyword research, by algorithms and data.


Golden Hour? Followers are interested in real activities. Highlights from and invitations to conferences, book signings and events draw attention. Remote, local and on-location interactions should be encouraged.


Flower Power? It is hard for an unknown brand to make an approach seem fresh and interesting. It may be helpful to reach out to bloggers with articles and short stories for their posts. Networking is important.


Aggressive Stance? It is possible to draw businesses into development, marketing and publishing relations efforts. Collaboration and guidance from affiliated ventures may get everyone talking about and reading targeted work.


From Paper to Action? From Little Ray Children's Books, V. R. Duin came up with a plan. She is developing a socially responsible and financially sustainable project to deliver existing books into collaborators' hands.


Bring in Feedback? Whether good or bad, feedback matters. Response to elements in place for the Little Ray package was good. The ideal agent was contacted to help launch and protect the deal; work continues while waiting.


Bohemian Rhapsody? Bad reviews are worse than no reviews. Negative reviews flow easily. Large tech companies use tracking tools for content management. They avoid the controversy accompanying bad actors.


Pure Poetry? Information must be of niche and specific interest. Flashy, contemporary flair is an expected feature in Web pages, social media and blog posts. Nobody wants to waste valuable time on disappointing asides.


Hidden Assets? People are tired of mass productions. They are looking for something unique among the one billion websites and millions of books and videos floating in cyberspace. Writers need distinctive websites.

Administration of a Book Writing Website

Right Confections? Writers must apply website design, content management, Web hosting and mobile basics. Continuous technological growth of readers, writers, publishers, sellers and marketers affects content.


Content Needs Kings. Great content entertains, fulfills purposes and meets goals. People want to be a part of big campaigns and trends with solid structures and innovations about which to reflect and build strength.


Kingdoms Make Kings. There can be no kings without kingdoms to give context. A secure website with embedded social media links may capture aware thought and trigger social media hits to see other trending features.


Stand Out? Scratch-and-sniff demonstrations invite curiosity. Extraordinary concepts in scented, illuminated, inflatable, edible or otherwise unusual books may trigger brand growth interest from an influential business.


Quick Bursts? Awareness of time-killing sessions glued to screens is shortening Internet attention spans. New content vies with a steady stream of familiar structures. Pause buttons break streams into manageable units.


Boredom? Facts delivered with impact about any popular subject are more effective than fantasy as lures in this day of outrage over “fake news”. Information must be presented with a creative twist stop roving eyeballs.


Short Forms? Visuals attract. Statistics from a 2012 National Endowment for the Arts Survey, BuzzSumo and Buffer show the power of image over text. Free sources, statistics and courses are on socialmediajustforwriters.com.


Craft Work? Cultural icons may lead to a strong social meme. These brief, flippant, funny, irreverent or ridiculous symbols, photographs, videos or images become known, followed and shared by fans and other Internet users.


Sheer Luck? Online mention may lead to referrals and connections. Allied sites, directories and listings may link to a writer's website from influential locations. These inbound, or backlinks, reflect popularity.


Reach Out? Hash tags help target an audience by identifying subjects of mutual interest. Relevant tips, error-resolution breakthroughs or notices about new awarenesses tend to circulate among administrators and users.


Round Trip? Internal links to other pages within a site may prompt further exploration. External links to outside websites of repute may lead to reciprocity. Links add depth and definition to a writer's own productions.


Shrug it Off? Online materials serve a variety of devices. Voice, business-to-business, intra-company and professional capacity may require desktop or laptop computers. Technological upgrades extend reach as standards tighten.


Beauty runs deep? Machines are predictable and linear in their programming. Content that is regularly updated, of high-quality production and contains authoritative links may appear in automated searches.

Digital Age Publishing

Holding Forth? Reading is not a growth industry. Writers must attract remaining readers and reluctant readers with: genre, covers, illustrations, multimedia, readings, trailers, slide shows, excerpts and reviews.


Quality Control? The 99% is pushed away from concentrated searching, streaming and socializing, making social media a poor sales channel. Tech giants commandeer data and empower the 1% with free sharing of content.


Says it All? Social media companies are in business to make money. Managers place “pay-to-play” ceilings on growth and visibility. They often block or suspend violators for sales activities contrary to profit motives.


Good Taste? Non-shoppers click “Like”. Advertisers pay for these clicks, with no return on investment. Pay-per-click advertising does not guarantee purchases. An ad likely costs more than earnings from a single book sale.


No Action? It is pointless to pay for social media impressions. These merely are opportunities for views. Payment for “clicks” may not lead to site visits or sales of products and services.


Free Floating? Data collection and ad tracking cause followers to scale back, deactivate or close accounts. Information is difficult to regulate. Unique approaches may help offset power imbalances. It does not help to give up.


Play Tag? It also helps to tag big names involved an activity or accomplishment. Everyone appreciates genuine expressions of gratitude for good results from important collaboration with helpful teams and tools.


Yarns? Brief text to pique interest in an image with an embedded URL also may draw traffic. Social media bots navigate sites with regular visitor activity coming from or going to their platforms. These are less intrusive than links.


Starlet? Influencers have funds, knowledge and experience of sponsors. They channel distinctive brands to consumers. Inability to pay creates walls. These may be shattered through connection or partnership with insiders.


Popularity Games? Privacy, safety and societal pressure threaten social media influencers. They may lose payments ranging from hundreds of thousands of dollars to millions per post. Platforms are hiding public “Likes”.


Art of Living? Facts belong on the table. The 99% often generates a following with Mission Marketing. Readers recoil, block and mute customer-stalking links, URLs and automation of junk advertising and promotion.


Acid Wash? Social media largely attracts disengaged acquaintances. Aggressive, self-serving stalking is alienating. Direct messages to buy books or to extend followings on other platforms may violate terms of service.


Peak Season? Writers must be consistent and constant with branding. Hard work and adjustments to approaches may reach numbers mainstream expects. Content may go viral, circulating quickly and widely on social media.