One elf asked, “Who are you?”
“I'm Goopy Ghost,” was the reply.
“I fell asleep in Santa's sack
and had a sleigh ride through the sky.”
(The Goopy Ghost at Christmas)
Digital age publishing requires the design and ongoing administration of a book writing website for book promotion. Social media may entice visitors to this destination.
Natural Selection? Readers look online for products, services and ideas. Writers are not just vying with each other for sales. Celebrities and Silicon Valley giants also emphasize promotional website content production.
Solid State? Promotion cannot be helter-skelter. Recommendation engines index by algorithms and data. A regularly updated, authentic and quality URL, or Internet address, needs proper meta descriptions for keyword searches.
Golden Hour? Followers are interested in real activity highlights. Invitations to conferences, book signings and events draw attention. Remote, local and on-location interactions should be encouraged.
Flower Power? It is hard for an unknown brand to make an approach seem fresh and interesting. It can be helpful to reach out to bloggers with articles or short stories to add to their posts. Networking is important.
Surfer Squad? To lend credibility, new brands need massive individual followings or a large, influential name behind them. Convincing one influencer to give support seems easier than luring thousands of adoring fans.
Aggressive Stance? It is possible to draw businesses into development, marketing and publishing relations efforts. Collaborative guidance from affiliated ventures may get everyone reading and talking about the content.
From Paper to Action? From Little Ray Children's Books, V. R. Duin came up with a socially responsible, financially sustainable cooperative mission to raise reading rates and serve other societal and ecological causes.
Bring in Feedback? Whether good or bad, feedback matters. Preview of the Waffles for Sharks concept was good. Invitations are going out to connect sharks with waffles and drive home the pancake-to-stingray connection.
Hard-to-Get? Good reviews are rare. The special people who take time to leave a favorable review may result in follow-up business. Reviews provide credibility. They may influence other purchasers to make a buying decision.
Odds? Books average 1-2 reviews per 1,000 free downloads. One review takes 100 paid units. Forever-free books with good reviews get good download action. Negative reviews are frequent with free downloads.
Bohemian Rhapsody? Bad reviews are worse than no reviews. Negative reviews flow easily. Large tech companies use tracking tools for content management. They avoid the controversy accompanying bad actors.
Stand Out? Scratch-and-sniff demonstrations invite curiosity. Extraordinary concepts in scented, illuminated, inflatable, edible or otherwise unusual books may trigger brand growth interest from influential businesses.
Going Green? Consumers and brands are focusing on refillable, sustainable and recyclable concepts. Book components need not be limited to covers and pages. Interchangeable game modules may lend clean inspiration.
Pure Poetry? Information should pull niche-specific interest. Flashy, contemporary flair is an expected feature in Web pages, social media and blog posts. Nobody wants to waste valuable time on disappointing asides.
Hidden Assets? People are tired of mass productions. They are looking for something unique among the one billion websites and millions of books and videos floating in cyberspace. Distinctive websites make good anchors.
Administration of a Book Writing Website
Right Confections? Writers must apply website design, content management, Web hosting and mobile basics. Continuous technological growth of readers, writers, publishers, sellers and marketers affects content.
Content Needs Kings. Great content entertains, fulfills purposes, builds strengths and meets goals. People want to be a part of big campaign trends with solid structures and innovations against which to reflect.
Kings Need Kingdoms. There are no kings without kingdoms to give context to them. People chase big names. Trending features attract hits. A secure website with embedded social media links may capture aware thought.
Distressed Content? Increasingly, social media companies are developing their own content. It may be easier and more cost-effective. Reviewing the appropriateness of information from platform users is a daunting task.
Quick Bursts? Awareness of time-killing sessions glued to screens is shortening Internet attention spans. New content vies with a steady stream of familiar structures. Pause buttons break streams into manageable units.
Boredom? Facts delivered with impact about any popular subject are more effective than fantasy as lures in this day of outrage over “fake news”. Information must be presented with a creative twist to stop roving eyeballs.
Short Forms? Visuals attract. Statistics from a 2012 National Endowment for the Arts Survey, BuzzSumo and Buffer show the power of image over text. Free sources, statistics and courses are on socialmediajustforwriters.com.
Craft Work? Cultural icons may lead to a strong social meme. These brief, flippant, funny, irreverent or ridiculous symbols, photographs, videos or images become known, followed and shared by fans and other Internet users.
Sheer Luck? Online mention may lead to referrals and connections. Influential allied sites, directories and listings linked to a writer's website are votes of confidence. These inbound, or backlinks, reflect popularity.
Reach Out? Hash tags help target an audience by identifying subjects of mutual interest. Relevant tips, error-resolution breakthroughs or notices about new awarenesses tend to circulate among administrators and users.
Round Trip? Internal links to other pages within a site may prompt further exploration. External links to outside websites of repute may lead to reciprocity. Links add depth and definition to a writer's own productions.
Shrug it Off? Online materials serve a variety of devices. Voice, business-to-business, intra-company and professional capacity may require desktop or laptop computers. Technological upgrades extend reach as standards tighten.
Beauty runs deep? Machines are predictable and linear in their programming. High-quality, regularly updated content containing authoritative links appears in SERP in response to inquiries.
Digital Age Publishing
Holding Forth? Reading is not a growth industry. Writers attract remaining and reluctant readers with: niche context, genre, covers, illustrations, multimedia, readings, trailers, slide shows, excerpts and reviews.
Quality Control? The 99% is excluded from concentrated searching, streaming and socializing. Tech giants commandeer data, empowering the 1% with free sharing of content. Everyone else pays to access sales channels.
Says it All? Social media companies are in business to make money. Managers place “pay-to-play” ceilings on growth and visibility. They often block or suspend violators for sales activities contrary to profit motives.
Good Taste? Non-shoppers click “Like”. Advertisers pay for these clicks, with no return on investment. Pay-per-click advertising does not guarantee purchases. An ad likely costs more than earnings from a single book sale.
No Action? It is pointless to pay for advertising impressions. These viewing opportunities may be missed in a blink. Similarly, payment for “clicks” may lead to no site visits or sales. Few writers can justify these added costs.
Free Floating? Data collection and ad tracking cause followers to scale back, deactivate or close accounts. Information is difficult to regulate. Unique approaches may help offset power imbalances. It does not help to give up.
Play Tag? It may help to tag big names involved in an activity or accomplishment. Everyone appreciates genuine expressions of gratitude for good results. Collaborating teams and tools make important contributions.
Yarns? Brief text to pique interest in images with an embedded URL also may draw traffic. Social media bots navigate sites with regular visitor activity coming from or going to their platforms. Images are less intrusive than links.
Starlet? Influencers have sponsorship funds, knowledge and experience. They channel distinctive brands to consumers. Inability to pay creates walls. These may be shattered through connection or partnership with insiders.
Popularity Games? Privacy, safety and societal pressure threaten social media influencers. They may lose payments ranging from hundreds of thousands of dollars to millions per post. Platforms are hiding public “Likes”.
Art of Living? Facts belong on the table. The 99% often generates a following with Mission Marketing. Readers recoil, block and mute customer-stalking links, URLs and automated junk advertising or promotion.
Acid Wash? Social media largely attracts disengaged acquaintances. Aggressive, self-serving activity is alienating. Direct messages to buy books or to extend followings on other platforms may violate terms of service.
Peak Season? Writers must be consistent and constant with branding. Hard work and adjustments to approaches may reach numbers mainstream expects. Content can go viral, circulating quickly and widely on social media.